Is it a cry for help, or is it a cover up? I know my way around a Reeses and their brand and I take them very seriously. Reese's Not Sorry Campaign How do you increase sales for the most sold candy in America? I own and sleep beside a plush Reese (not a commander cup, yikes [google at your own risk]). They want to be bold, unapologetic, and unexpected. As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. Can someone seriously give me an explanation. The companys senior brand director also sent out a statement, reminding would-be eaters that you can have more than one. Reeses has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. Whether it be adding a new ingredient to the innards of their already perfect chocolate and peanut butter concoction, accentuating the brash tones in the voice of their new spokesperson Will Arnett, or their new slogan, not sorry. Archived post. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. Fast Company & Inc 2023 Mansueto Ventures, LLC, Reeses doesnt care what you think about its thin peanut butter cups. Optimize TV Ad Spend With Q1 2023 Insights. Reese's "Sorry, not sorry" : r/CommercialsIHate - Reddit Cookie Notice Submissions should come only from actors, their parent/legal guardian or casting agency. Reese's Big Cup With Pretzels TV Spot, 'Better Than Feathers'. Why do they say not sorry Reese's? | Dependable The "Not sorry" slogan from Reese's commercials. REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. What a stupid slogan. Not sorry. Guess theyre feeling sassy for coming up with a way to charge customers the same amount of money for less productunlesstheyre planning to charge 40% less. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Melissa Locker is a writer and world renowned fish telepathist. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. The combination of peanut butter and chocolate will (probably) go down in history as one of the single greatest inventions in human history So when we were asked to relaunch the most popular candy brand (which does nearly $2 billion in sales annually) we decided to lean into the confidence that comes from being the best. fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reeses at some point during the past two weeks. Free to qualified media, marketing and advertising professionals. Im sure innumerable. This isnt Seeing those celebrated athletes on center stage is a reason to keep pushing forward towards new goals. Conversations around Reeses are also up this Halloween season, with 17% of consumers saying they had mentioned the brand in conversation over the past two weeks. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. By using iSpot.tv, you accept our. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. A self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. You can connect with Will Arnett on Facebook, Twitter, IMDB, and Wikipedia. I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. which originally debuted in 2012. Privacy Policy. We dont have to decide between Reeses Pieces or Reeses Peanut Butter Cups any more. Adding pieces to the cup, genius. (@Chickenwench) November 2, 2018. So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. Reese's Brand Creates the Ultimate Team to Support the Ultimate Cup | 3 p.m. Featuring top industry speakers including: Will Critcher - Death By Coffee, Director, Acquisition, Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria, Feeling Anxious? Like, really lean in to it. Get the free daily newsletter read by industry experts. Of course, one was eating chocolate and the other was eating peanut butter. Table of Contents show Why do Reeses ads say not sorry? Password Archived post. (229) Buy Now. Theres no warning telling you to eat Milky Ways responsibly. and our The most popular slogan is There's no wrong way to eat a Reese's. The current slogan is Not Sorry. Were not sorry we know exactly what were doing. Given all of the facts we can make a lot of assumptions. one. Scan this QR code to download the app now. What is Not Reese's Sorry For? | Jargon A landing page features videos and recipes. With every ad Reeses makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. . Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". were reporting the same a year ago (on October 8, 2017), and slightly higher than the brands 2017 ad awareness peak of 28%, recorded in early November. Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. "The dribbling musings of a second rate wit.". Another, launched in late Reese's Peanut Butter Lovers makes waves with US Olympic - FoodSided Reeses is done pretending, they say if you dont like it you can leave and I find it to be quite refreshing. Until one day Reeses said enough. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. In this way, Is James Earl Jones the spokesman for Arby's? "I kinda like it. ET, ranked No. Much the same way that fans will be forced to double up on Thin Peanut Butter Cups, Reeses is doubling down on the controversial new product. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. This is sensible, but for years Reese had been effectively tempting us through the timeless art of seduction, why change?The website Market Dive has their now reason for the gear shift, claiming Reeses current slogan is a response to Mars 2015 slogan for Milky Way, Sorry, I Was Eating a Milky Way. We are sick of backing down to these people who do nothing but complain, we can be sympathetic to the peanut allergy sufferers, but what about the outnumbering populous that lives for the candy cup? Cookie Notice It would work in an old Clint Eastwood western. My MAGA cousin does this not sorry crap on Facebook all the time. How do you make an ad so bad that it makes me NOT want to buy it???? REESE'S Peanut Butter and Chocolate Candy | HERSHEY'S When it comes to the changes they have been making to the original, essential peanut butter cup, I am no purist and I commend them for their innovation. By using our website you agree to the use of cookies as described in our. A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday . Once verified, the information you provide will be displayed on our site. It was big on Twitter back in 2010. How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. Forgot? For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. Reeses is constantly adding treats to their classic cup, pieces, pretzels, cookies, caramel, its all over the place, is this a diversion? Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. The company recently ranked No. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Everywhere, pretty sure even in banks". Reese's Cups I 'Ridges' Commercial I #NotSorry - YouTube For more information, please see our Of course the food collided and supposedly Reeces Cups were born. and our Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!" Published June 11, 2018 Advertiser Reese's Advertiser Profiles Facebook, Twitter, YouTube Products Reese's Peanut Butter Cups Tagline New comments cannot be posted and votes cannot be cast. With every ad Reese's makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. If you're already a paid subscriber, please sign-in. What does it do? With every holiday for the last few years Reeses has taken it upon themselves to be bold with their advertisements. What the hell is it even supposed to mean?? Reese's Not Sorry Campaign - WNW - Working Not Working Reeses Peanut Butter Cups are an iconic Halloween treat, often ranked No. How do you increase sales for the most sold candy in America? Reese's Cups I 'Ridges' Commercial I #NotSorry Reeses 208K subscribers Subscribe 7.8K 1M views 4 years ago Look at all those ridges. We know its really easy to make people want a Reeses you can basically show someone a cup and boom, theyll crave a peanut butter cup (this is fact). While the humor, and the not sorry Reese's attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. Now that we are all briefed on our candy bar advertisement history, allow me to reel back in the topic at hand, Reeses and why they refuse to apologize for an unknown crime. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. (56) Buy Now. Before posting or commenting, please check the rules in the sidebar. To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. ______Watch more ads like this one: https://thinkmonsters.com/speakinghuman/media/videos/adwatch/Join us on social media:Facebook: https://www.facebook.com/SpeakingHumaInstagram: https://www.instagram.com/speakinghumTwitter: https://twitter.com/Speaking_HumanThe Speaking Human Podcast: https://itunes.apple.com/us/podcast/s stop, only to add: Just kidding. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. In the past 30 days, commercials featuring Will Arnett have had 540,984 airings. Reeses is the greatest candy on the planet. Something told us showing people real peanut butter and chocolate would be way more appetizing than CGI. I do not know, but as my Evolutions professor once said people can never be 100% sure of who their father is and logically Reeses could be my dad so I am going to give him the benefit of the doubt. #NotSorry Campaign Paying Off For Reese's - 10/15/2018. And the newest innovation, Reeses with pretzel bites, geniusest. Reese's TV Spot, 'We'll Stop' - iSpot.tv Reese's Peanut Butter Lovers and Chocolate Lovers Cups TV Spot, 'They're Back'. The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? Tell me the meaning of "not sorry" in that Reese's peanut butter cup The famous slogans, Two great tastes that taste great together and How do you eat a Reese's? Hader isn't the only star to voice the monocle-wearing legume, however; Robert Downey Jr. also lent his talents to the role back in 2010. Maybe one day well make a cup that is made with soy or something, but for now, WERE NOT SORRY, which was then shortened to, not sorry. The . If Mr. Peanut has sounded familiar to you in Planters' recent commercials, there's a good reason for that: the ads are voiced by none other than actor Bill Hader, of SNL fame and Barry acclaim. Check out our FAQ Page. No one was asking if they were sorry or what they werent sorry for, they just confessed. 3 in Engagement Labs TotalSocial rankingof how food brands are doing in offline and online conversations, which is in line with Reeses ability to drive conversations around the brand. Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. You can connect with Reese's on Facebook, Twitter and YouTube. What is Reese's slogan? Comparing these commercials to old westerns is unfair to the westerns. ), the company is fully embracing the. "You better be sorry for eating that Reese's hombre." "Oh yea, well I'm not sorry punk.". Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. Reeses is a maverick and an insurgent against cancellations and will not abide by your tactics to tear them down when all they want to do is add a second of joy to your life through two great tastes that taste great together. Not Sorry, in the age of public apologies, are words we seldom hear. June, spotlights the new Reeses Pieces Cup. At the end of the ads, [] Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. Taking the underrated Take 5 bar and rebranding it with Reeses, geniuser. No Wrong Way Just More Ways #NotSorry #ComingMarch2019 pic.twitter.com/ZGH6NKrV28, While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reeses while monitoring their calories? Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. We're not sorry we're better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. EXCLUSIVE: Nora Hannons House Fires Back! ET, Webinar If it were my job to dole out participation prizes I would end it there, but what we have here is a mess. One launched in mid-June teases viewers with close-ups of a Reeses cup, with a voiceover voice promising OK, well But then, the movie nears closer to its third act, more people have died, the suspect pool is draining, and Reeses remains. REESE'S PIECES Peanut Butter Candy, 9.9 oz bag. I remember that. Hard to count them without taking a bite. also represents a 10-points increase in awareness since June 1.
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