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forced diversity in advertising

Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. White girls too. Its my belief that all these things are doing harm and serious damage and just pissing people off even more. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. Strong, smart and other traits are totally INDIVIDUAL traits. And lastly, the attack on white males in commercials has been going on for years. Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? This is a horrible world we live in. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. And their purchasing power is growing 70 percent faster than that of non-Latinos. These cookies are required for basic site functionality and are therefore always enabled. "A Diversity Report for the Advertising/Marketing Industry (2021)." Get pregnant, get free insurance, get food stamps and sell them 0.50 on the dollar. Seeing the new Top Gun was so sad. The comments to the thread are right on the money too. Now that the global elite has removed their velvet glove the iron fist is so obvious that slow learners are finally seeing their work in progress, and the normies are left to stew with the question: WHY? God forbid somebody appropriates the wrong thing. And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. Have you seen Zucks Avatar? Neutral is burying your head in the sand. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. find one blue eyed blonde male on tv or movies anymore. It is Hispandering plain and simple and it is insulting to Latinos. Great points, G! It basically said ALL WHITES ARE RACIST. I have to agree with you on your second point as well. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. A group of atheistic supporters of chaos to brainwash and control all human society. Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. My wife and I often wonder doesnt this also have an immediate negative effect? So much for being a racist country.). Remember that the Asians were brought here as slaves to work on the railroads. Homosexual couple having fun together "Diversity" has many different . And sadly, race relations or whatever you want to call it is but one cog in the overall gear mechanism. Clint Walker got a few breaks but that was an exception, maybe because he wasnt blonde. And based themselves within Columbia University in NY. . And yet we cant say Merry Christmas. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. Sound familiar, folks? Also, why is it that your kind always resorts to ad hominem attacks and calling people Hitler? I believe most everyone is getting tired of race, gender, and politics infesting everything from advertising to sports, entertainment and beyond. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. Photos courtesy of the individual members. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. Joan P. Hammel, Comcast, While looking to show inclusion and diversity in advertising products, start at home first. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. All this black advertising and also black programming has truly gotten out of hand. Im tired of having all the diversity being shoved down my throat. Messed around with Boolean operators for awhile, but Google had zero wisdom. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. Also cartoon ads having black cartoon characters. If they succeed in overthrowing the Constitution and establishing the communist hellhole they are aiming for, they will be the first ones murdered by the new tyrants. If there is anyone else in the ad its frequently a white woman and mixed kids but its still the man whos been relegated to menial chores. The only good Lia has done is prove without a doubt that males are stronger than females. I dont even watch the commercials anymore. His presence was a sign, so the argument goes, that the movie's creators had clear left-liberal . Most blacks and whites dont think its okay. In the meantime, theyre all probably laughing themselves silly watching race-obsessed white people trip all over themselves to make commercials that make white people feel less guilty about being white. Diversity in Advertising: A Guide to Inclusion - Maryville Online Yes, I too believe this is an agenda for some, and not just in advertising, either. Of course, portraying people properly would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity. I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. 5. We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! I send emails every day to advertisers and tell them congratulations for being BLM loving SHEEP and just like all the other advertisers riding the black bandwagon just so they can be PC and shame on themselves for going out of the way to make white people look as stupid and frumpy as possible in comparison to the black actors! Illustration published on Tuesday, Nov. 8, 2021. Thank God I tape everything so I can fast forward so I dont have to watch this crap. I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. These schemes absolutely have a shelf life and we are at the end of ours. Mandy Glidewell, CentricsIT, 9. Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. Are black people the only ones who blow their nose, take cough medicine, buy insurance? Me, I think Ive just hit a personal milestone. Modern Disney loves her plan! As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. Slavery is like the albatross around the white neck. Let it be done by nature. Feminized males are in. Send him your thoughts. Ive noticed that even traditional male subjects like weightlifting, pickup trucks, etc. Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? This leads me to believe that a majority of blacks have finally achieved the American dream and escaped poverty. Keep it coming. Does it matter to them? Thats the crux of it, isnt it, Vi? If you are a long-time Cranky reader, then you know that I believe authenticity is a key component in advertising. If everyone sits around complaining but not taking any action they and their agenda win. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. It explains how ever since the post WW2 era our society has been led down this destructive path. The culture is rife with this stuff now . I think they may be right up your alley. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. I wouldnt buy the product for a penny let alone what they are selling it for. They have many corporations with their HR divisions and advertising departments all drinking the Kool-Aid. Well, Robert, I think youre exactly right. I live in Saint Louis. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. We are headed in the same direction. Anyhow, I googled my catalog and black vs. white models. As with the Universe, there is a great mass of different forces here. Every single night, there is a shooting/homicide. Glad you found us, Kristen. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. Of course, when I searched with Google for this, nothing would show up. The sad part is over time these companies become vanilla as they try to cater to what they think their audience wants, all the while alienating their audience from them in reality. These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. Its pure manipulation, and its done all the time with surveys and scientists (name your field) and poll numbers all for the express purpose of tricking us into throwing our weight behind whatever cause they The Powers That Be want pushed. They parade black people around to try and prove that most blacks can be upstanding. And if the definition of racist necessarily requires holding a position of power, then tell me who has power over the hearts and minds of our kids en masse through public institutions and entertainment propaganda: A. rappers, celebrities, certain unnamed conglomerates who happen to operate a HUGE segment of childrens programming, et all? When corporations like Google and Facebook have total control over the information and ideas that we are allowed to see and share, and the direction of the country is being altered by invisible forces with their own hidden agendas, then we as a country have big problems and wed better wake up. We watch a few shows, mostly our old favorites, with very few new ones. We see what you are doing, and no, we arent buying it at all. Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. These are proven statistics. Good comment, ARG. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. When will America get the spine back and start saying no to these people????? They are proud of this daring but appropriate decision. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. Forced diversity in marketing is often obvious and occasionally offensive. We respect you and are not part of this! Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. Hollywood was not interested in making films with such men as leads. And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. I agree wholeheartedly. Do you think they diminish celebrating Ramadan because of the Christian minority? So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. Were the ignorant ones working for minimum wage, a 2% raise and paying the full mortgage on a house/apartment we dont own while the CEOs who approve the companys doings fly off on their personal jet to their 12th vacation of the year. Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! Because racism is OK when its a minority group thats doing it. I dont feel guilty. Its been part of this country for 200 years even Lincoln first proposed sending blacks back across the water but decided not to because it was going to be too expensive. Clearly, it is very real. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. Im of the belief that our brains wont simply rewire from group and gather tendencies, no matter how hard we try. And why would I? And youre right, racism is racism no matter who is doing it. No, there is something else at work here. Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. I find the media, the big corps, anti-social media, etc., quite nauseating. Much like in the 1980s in the early beginnings of the S&L downfall, I banked at an S&L. So insulting. https://en.wikipedia.org/wiki/Aunt And it goes beyond just media. Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. Far from being limited to advertising, it is government, healthcare, banking and finance, education (oh God, the public schools and colleges) . Their lie is exposed when those with higher Motivational Values are not all white! The neighbors are all black and mixed race. Diversity and inclusion in advertising in the U.S. - Statista Thanks for speaking up, Jake. Oh, I dont know, Anna. Sure you might have a few exceptions here and there, but sometimes stereotypes are actually true. And dont get me wrong. I guess if you have to have a man in the ad, God forbid he be white. I have no problem with persons of color in movies and advertisements, nor do I have an issue with mixed race relationships, so long as they are organic and natural. I laughed at the commercial showing a black upper middle class family cooking Smores in their backyard. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? Not only are advertisements being infiltrated by blacks, but remakes of movies putting in blacks where whites use to be. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. You can search our content library for case studies, research, industry insights, and more. When they come on, I mute them and wait until they are over. I am so sick of this bullshit diversity. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. Interesting, on his website there are no blacks working at his firm. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. . Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! That is their target. Put us in a room together and wed have a lot to talk about. They say there is no war on Christmas. There is positively an endgame to complete the destruction of the west underlying all of this. There is no war against white people. How brands approached diversity and inclusion when creating Super Bowl Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. That black Americans wouldnt be able to vote if they cant mail in their votes because they would have no way to get to a voting booth on election day, or that there are no bus routes to some voting booths, as if black Americans can only use public transport and dont own vehicles. The only true way to make your feelings known is to actually contact the companies directly & voicing your concerns & issues. That might seem to make sense but do you know a lot of really poor Asian people in America? Which is just sick, because the attack on white, Christian culture and values is pretty obvious at this point. Next time, bring an actual argument or shut it, please. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. The contrast between todays media and the real world is truly striking. The reason more white people dont speak up about issues like these is because they fear they will be labeled a racist!! Its great to hear from someone with marketing knowledge who isnt drunk on the Kool-Aid. Hi, James! Use Brave browser instead of Google; get off Facebook; find an alternative to Twitter. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. No strong white young men in Star Wars? Over the past few months, its been out of control. Simple dog. Also note that Americans happily and overwhelmingly voted for this black man to be their president. Forbes Communications Council members share strategies for including authentic diversity in marketing. As a race, were actually the minority of the world, I wonder how many people know this. So advertising does no good to the advertisers because I flip through all these commercials and TV shows. 61% of Americans find diversity in advertising important. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. I cant even watch it on weekends anymore because most of the hosts and guests are black. Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. Remember that 70% of the US population openly practices Christian traditions. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. Im not watching and Im not buying. I am a pasty white Irish girl with blonde hair and blue eyes and I rarely see a woman who looks like me in any ad today and thats not because theyre all black, its because theyre all just not white. Either way, marketing was just generic white dude stuff. Why has the Asian community done so well in America and the blacks have not? CBS has publicly stated that its reality shows will feature 50% non-white participants. For now, the only thing equitable about all this is how equally insulting it is to everyone. The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. Call me crazy. You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly.

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forced diversity in advertising

　

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